Affordable Dentures is a network of almost 200 affiliated dental practices in 39 states. Harkness Design has worked closely with them on marketing materials promoting their same-day crown offers, implants and dentures across various regions.

In addition to retail materials, Harkness Design also has created recruiting campaigns to attract new practice owners. These materials include print, direct mail and online components.

One of the main messages we tried to convey in these campaigns was about the positive transformation that dental workers can make in patients’ lives. In many cases, clients with missing or damaged teeth are seeing themselves in a whole new light after receiving new crowns or dentures, and the first look in a mirror can be very emotional. Hence, in recruiting new practice owners, our appeal to them is to “Do Well, Do Good.”

Affordable Dentures Moments Camera Package

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This is a package designed to encourage employees to capture patient success stories as video testimonials. The package includes a small video camera, a simplified instruction booklet with suggestions on how to interview patients, and the necessary release forms.

One of the main messages we tried to convey in these campaigns was about the positive transformation that dental workers can make in patients’ lives.

Same Day Crowns ValPak Campaign

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Recruitment Collateral

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